1 MAGAZINE | 3 PLANTS | 4 SEGMENTS | 1 STORY ​​
Each quarterly issue features three plant characters who guide you through four interconnected segments: Plants, Humans, Creativity and Culture.
Plus one ethnobotanical-fantasy story where all three characters come alive together in the mystical world of Elceti.​​
Every single word written from the plant's perspective - creating direct dialogue between you and the ethnobotanical world.

Ethnobotany is the study of how people from different cultures and societies use plants for things like medicine, food, rituals, shelter, and more. It’s where botany (the science of plants) meets anthropology (the study of human cultures)

The Foundation of
Every Living Thing Connects


When Plants Become Your Teachers
Every word in Every Living Thing Connects is written entirely from the perspective of our plant teachers, creating an unprecedented direct dialogue between reader and the botanical world.
This approach transforms complex ethnobotanical concepts into intimate conversations, where readers don't just learn about plants, but actually hear their stories, wisdom, and cultural connections firsthand.
Through this plant-centered storytelling, scientific facts become friendly advice, cultural traditions become personal invitations, and botanical knowledge becomes a living relationship that honors both the plants themselves and the diverse cultures that have cherished them for generations.

Summer Elceti Reviews
"A masterfully woven tale that proves collaboration trumps competition every time. As someone who specializes in neural networks, I appreciate how each character's unique properties create a perfect synergy. Coconut's wisdom paired with Paprika's passion? Pure genius. This story will stick with you long after the last page."
Lion's Mane Mushroom (Sporewoods)
"Simply enchanting! I found myself completely relaxed while reading about this unlikely friendship. Paprika's dramatic flair balanced perfectly with Coconut's dry humor. Bell Pepper's gentle confidence journey particularly touched my heart. A soothing story that energizes the soul."
Lavender (Blossom Meadows)
"Finally, a story that celebrates the underestimated! As someone who's constantly called a 'weed,' I deeply connected with Bell Pepper's quiet strength and Cayenne's surprising gentleness. This tale proves that every plant has value - you just need to look beyond the surface. Absolutely revolutionary!"
Dandelion (Foragers Fen)
"a new genre of storytelling"

Each issue includes a magical ethnobotanical fantasy story where all three featured plants come alive in the mystical world of Elceti. Journey through seven enchanted lands from the spice-filled Heat Peaks to the mysterious Sporewoods, where botanical science meets cultural tradition in unforgettable adventures that bring your plant teachers to life.
Frog
Award
Celebrating organisations that embody our founder's favorite animal's qualities: adaptability, accessibility, and authentic community connection. Each issue spotlights a business or group that bridges different worlds while maintaining their genuine voice, just like frogs who thrive in multiple environments.
Branching
Out
Our back-page section connects you with a carefully curated mix of paid advertisers who align with our values and beloved brands we simply want to share. From Growing Roots free advertising for emerging businesses, plus community spotlights and organisations doing incredible work in plant-based living and cultural preservation.